George, News, Press Releases,

  • Primrose recognised in third edition of London Stock Exchange’s 1000 Companies to Inspire Britain report
  • Identifies fastest-growing and most dynamic small and medium sized businesses (SMEs) in UK
  • is one of the UK’s leading online garden retailers

1000 Companies to Inspire Britain

Online gardening company Primrose has been identified as one of London Stock Exchange’s 1000 Companies to Inspire Britain. The report is a celebration of the UK’s fastest-growing and most dynamic small and medium sized businesses.

To be included in the list, companies needed to show consistent revenue growth over a minimum of three years, significantly outperforming their industry peers.

Established in 2003, has grown to become a £40m business and the leading online retailer specialising in the gardening sector. Primrose has developed a rich range of its own garden products as well as offering a comprehensive choice from other brands.

Speaking about the announcement, Primrose MD Ian Charles said, ‘We are delighted to be included in LSE’s 1000 Inspirational Companies report for the second year running. In the hugely competitive online market, creating the most innovative Garden products while simultaneously ensuring the best value for our customers is critical to success – it’s great to be recognised for that.’

Xavier Rolet, Chief Executive, London Stock Exchange Group said, ‘High growth SMEs are the driving force behind the UK economy, developing the skills, jobs and growth we need. But ambition alone is not enough; their success must be highlighted and their growth properly supported with appropriate finance.’

Writing in the publication, The Rt. Hon. George Osborne MP said, ‘UK high-growth businesses are leading the charge in rebuilding our economy. These companies are the backbone of the British economy. They create high-quality, well paid jobs, innovate and drive economic growth. This government fully understands the need to support ambitious entrepreneurs and ensure they can access the finance they need to grow.’

A full list of all of the companies along with a downloadable pdf of the publication can be found online at

George at PrimroseGeorge works in the Primrose marketing team. As a lover of all things filmic, he also gets involved with our TV ads and web videos.

George’s idea of the perfect time in the garden is a long afternoon sitting in the shade with a good book. A cool breeze, peace and quiet… But of course, he’s usually disturbed by his energetic wire fox terrier, Poppy!

He writes about his misadventures in repotting plants and new discoveries about cat repellers.

See all of George’s posts.

Cats, Geoff, How To, Insects, Mice & Rats, News, Pest Advice, Pest Control, Press Releases,, Spiders

Electronic pest repellers are quickly becoming a must have in many households, keeping pests out at the flick of a switch. Here at Primrose we are always striving to innovate in our products, and we recently took a deeper look into some of our competitors to see what else was on offer across the pest control market. While hoping to find ways to improve our own designs, we discovered many retailers were offering products which didn’t perform as advertised. Here’s a little insight into some of our findings and a look at some products which you should be avoiding.

Product 1

The first product is a Solar Garden Ultra Sonic Pest Repeller, bought from eBay. As the product is advertised as a twin speaker product – clearly displaying two speakers on the front of the casing – you would expect it to utilise both of these, right? Wrong. When opened up you can clearly see it is not wired to the second speaker, which is just a fake covering and not a speaker at all. We believe this to be a way to cut costs during the manufacturing process but this is clear false advertising and the pest repeller would not perform how you would expect.

Twin speaker pest repellerNo wiring to second speakerFully disassembled product

Product 2

Next we tested one of the most popular pest repellers on eBay, the Whole House Ultrasonic Plug In Pest Repeller. This is available through lots of resellers on eBay and is typically sold in multiple deals. The product suggests on the front of the casing that it uses electromagnetic technology to rid your home of pests. However, when you take a look at the inner workings, the product is completely void of an electromagnetic component altogether. This would render the product pretty useless over larger areas and definitely would limit its use within an entire household.

Popular electromagnetic pest repellerDisassembled productNo electromagnetic component

Product 3

Finally, we looked at another product which claimed to be an electromagnetic pest product, suitable for the whole house. This time we opted to compare it to a Primrose product, the Budget Rat and Mouse Repeller which is near identical. However upon further inspection the product also has false claims of electromagnetic technology. The pest repeller also just generally lacks many features of other whole house devices, such as amplification circuitry and power management circuits.

Comparison to Primrose product

We were genuinely shocked at just how many products on the market are misleading consumers into buying products using deception and manufacturing shortcuts. Here at Primrose we don’t rely on false claims, and you can trust us if we say something is in a product, it’s in the product.


GeoffGeoff works within the Primrose marketing team, primarily on anything related to graphics and design.

He loves to keep up with the latest in music, film and technology whilst also creating his own original art and his ideal afternoon would be lounging in a sunny garden surrounded by good food, drink and company provided there is a football nearby.

While not an expert, his previous job involved landscaping so he’s got some limited experience when gardening.

See all of Geoff’s posts.

Animals, George, News, Press Releases,, Surveys

Strangest Things Buried In Gardens

Have you ever buried something in your back garden? Ever stashed away anything secret as a child, laid a loved one to rest, or wanted to cover up something best forgotten..? 51% of people have, according to a survey we conducted.

We’re a nation of animal lovers, so it doesn’t come as too much of a surprise that out of everything that was buried something, 77% were pets:

  • 26% cats
  • 18% dogs
  • 9% birds
  • 8% rabbits
  • 7% fish
  • 5% guinea pigs
  • 27% undisclosed
  • And even a deer that was found by the roadside.

Perhaps cats are easier to lay into the ground than dogs. Or most people take the traditional drainage route to dispose of deceased fish. Clearly, it seems an unusual decision to bury roadkill in the garden.

The next most popular items are time capsules, but only making up 4% of the total buried. Many people had made them for their grandchildren, or made them when they themselves were younger. But how many of us have ever excavated our buried memories?

It can be a fascinating insight into the minds of our neighbours to uncover what people have stowed away in their soil. Here are a few of the stranger things people admitted to burying:

  • A piano frame
  • A ‘husband’s dinner’
  • ‘New potatoes in a sealed tin to dig up again for Christmas dinner’
  • A daughter’s letter to her older self
  • A copper coin ‘to make a plant turn blue’
  • A pig’s head
  • A mangle
  • A broken bath
  • An old hard drive
  • A miniature spitting image statue of Margaret Thatcher
  • A love letter
  • A banana to ward off verrucas
  • The diaries of someone’s mother who had died of dementia
  • And a wish (that apparently came true).

Thank you to everyone who took part in our survey, and we hope you find the results as fascinating as we do!

George at PrimroseGeorge works in the Primrose marketing team. As a lover of all things filmic, he also gets involved with our TV ads and web videos.

George’s idea of the perfect time in the garden is a long afternoon sitting in the shade with a good book. A cool breeze, peace and quiet… But of course, he’s usually disturbed by his energetic wire fox terrier, Poppy!

He writes about his misadventures in repotting plants and new discoveries about cat repellers.

See all of George’s posts.

Amie, Garden Edging, New Products, News, Press Releases, Promotions

Creating the perfect crisp, neat lawn edge is a dream for keen gardeners all over the country, and with summer fast approaching it is the perfect time to get outside and make that dream a reality. Unveiling two exclusive new colours of Smartedge’s Easy Lawn Edging, we are making the range even more versatile than before. In addition to the classic black already stocked, the edging will now be available in green and brown – natural tones to suit a variety of garden projects.

Many are put off working on their lawn edges, however, by experiences with edging made of flimsy materials which rot away over time, or thin and feeble edging which snaps or bends no sooner than it is in the ground. Why spend hours struggling with these tricky to install products when they aren’t even going to last?

Smartedge provides an innovative solution to all these problems. Made from tough polypropylene it is UV and frost proof, and its unique patented A-frame system actually binds the pins to the roots of the grass, making a permanent boundary. Not only that but it is flexible and easy to use to create any type of line you want. The new brown edging could be used to create a curved garden path, or the green for a sharp cornered flower bed. The possibilities are endless.

With the new colour range there is now triple the amount of choice with all the same durability you can expect from all of Smartedge’s products, giving you a solution for your edging as unique as your own garden without compromising on dependability. These edges still won’t crack, rot, or fade, and will stay neat and tidy without crumbling or allowing grass to grow through the sides. You won’t find these colours anywhere else, so visit to be one of the first to try them out in your garden.