Gardening website Primrose.co.uk has this week set their whole website to load via secure servers. The company had already previously been using HTTPS URLs for basket and payment pages, but has now set them as standard across every page.
Managing Director Ian Charles said, ‘We’re dedicated to offering our customers the most trustworthy and secure experience possible. Using secure servers across the site from the moment the customer lands to the point they complete their purchase is reassuring for internet shoppers.’
Google has been encouraging websites to adopt ‘HTTPS everywhere’ and now Primrose is joining the forerunners in secure browsing. Currently only 21% of the world’s top 100 websites employ HTTPS by default. ‘Like our innovative waterproof shade sails, we like to shelter our customers both online and in the garden,’ Ian Charles added. ‘Online security is such an important issue, we’re pleased to be adopting this across the site.’
Primrose has grown to become the UK’s biggest online gardening retailer since being established in 2003. It specialises in water features, awnings, planters and a whole range of outdoor lifestyle products.
George works in the Primrose marketing team. As a lover of all things filmic, he also gets involved with our TV ads and web videos.
George’s idea of the perfect time in the garden is a long afternoon sitting in the shade with a good book. A cool breeze, peace and quiet… But of course, he’s usually disturbed by his energetic wire fox terrier, Poppy!
He writes about his misadventures in repotting plants and new discoveries about cat repellers.