Cat, TV


Tomorrow is the official start of The Coldest Journey and the SA Agulhas will depart London to arrive in Novolazarevskaya, Antarctica, around mid-January. The team, led by Sir Ranulph Fiennes, will attempt to cross the Antarctic over a six month period and are estimated to be spending 273 days on ice with an average of 35km per day. Most of that time will be spent in complete darkness and with possible temperatures as low as -70°C!

In this time the team will have to be entirely self-sufficient as a rescue won’t be possible. Additionally they had to apply for a permit for a winter expedition in Antarctica which is the first time the Foreign & Commonwealth Office has granted one.

Crossing the Antarctic during winter is seen as one of the last great polar challenges. It was first crossed in 1958, but this will be the first time that a winter crossing is attempted.

We are proud that they are considering our Warmawear™ heated clothing range and have trialled our heated gloves and heated insoles which, powered off a strong central battery unit, will protect them against the harsh and life-threatening conditions, such as frostbite.

We wish Sir Ranulph Fiennes and the six explorers all the best!


Primrose – keeping the nation warm this winter.

wedding-meCat works in the marketing team and is responsible for online marketing, social media and the newsletter.

She spends most of her time reading about a variety of interesting facts, such as oddly named Canadian towns, obscure holidays and unusual gardening.

She mostly writes about Primrose news and current events.

Sail Shades, TV

Kookaburra Sail Shades on ITV!

Alan Titchmarch recently demonstrated how sail shades can help transform an unattractive part of your garden into a modern, shaded sitting area.

Kookaburra Sail Shades

Using one of Primrose’s Kookaburra sail shades, he turned a neglected corner of the garden into a lovely secluded area to relax and unwind. He put up the sail in less than an hour, with the help of the home-owner, demonstrating how quick and simple these things are to get set up.

You can catch up with Alan on his programme “Love Your Garden” through the ITV website HERE (only available until Aug 14), and if you just want to jump to the relevant bits, then skip to 11:10 to 15:05, and 18:40 to 19:30 to see this amazing product in action!